Gibraltar-licensed online gaming operator 32Red Casino has signed a three-year deal with UK broadcaster ITV to launch an exclusive new themed online slot game mirroring the hugely successful reality TV show I’m a Celebrity… Get Me Out Of Here!
The partnership will enable developers of the game, scheduled for release ahead of the shows new season, to utilize the theme tune, the brands iconography and features that will allow the online slots players to participate in their own Bush Tucker Trial games. Uniquely, players will initially also be able to sample life in the jungle with the chance of winning an all-expenses paid trip to Australia’s Gold Coast up for grabs.
32Red’s head of marketing Mark Quayle said that the company was “confident that the association with such a strong brand will prove to be a huge success for us.”
“The slot game will be available for casino, poker and bingo players at 32Red to ensure all of our players can sample the thrills of the jungle,” he said.
William van Rest, ITV’s director of commerce and ventures, said: “ITV is pleased to be working with 32Red on this fantastic brand extension for I’m a Celebrity.. Get Me Out Of Here! The slot design brings the jungle and its creepy creatures alive with a great new game for 32Red players. We are sure it will be a very popular addition to the 32Red offer.”
The partnership marks the first instance of 32Red launching new content with one of its partners, with the majority of its previous deals involving advertising opportunities.
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