NYX Gaming Group, a Toronto-based gaming supplier, has gone live with Golden Nugget Casino in Atlantic City, New Jersey with their NYX Open Platform System (OPS). The completion of real-money and web casino offerings for Golden Nugget eased-out Bally Technologies as their main digital content supplier.
Through the NYX Open Gaming System, games from their NextGen Gaming content supplier have launched 19 game titles on Golden Nugget’s online casino. Some of the popular games are Merlin’s Millions and Gorilla Go Wild. In the coming months, at least 30 additional titles will be added through their OGS (Open Gaming System).
Matt Davey, NYX Chief Executive, said that their partnership with New Jersey’s iGaming sector came about through sheer hard work. Davey claims that NYX’s OPS is the most open and flexible platform in the current iGaming industry, thus affording their gaming operators the liberty to bring the best gaming experiences to online gamers.
The world of iGaming is highly competitive. The bombardment of digital content has made consumers more meticulous in their choice of games. Online gamers prefer unique experiences in digital gaming. This is why OPS is now the favored platform for iGaming across the USA.
Owing to the implementing waiver from the New Division of Gaming Enforcement, NYX is done with the integration work to facilitate the launch. As of this writing, Caesars Interactive has been launched. In connection, NYX has revealed that the majority of the New Jersey market is opting for their platform. Aside from this, NYX has enabled a range of third party developers such as NetEnt and High5 to impact its growing distribution in the US online gaming market.
Matt Davey further said that NYX’s working relationship with Golden Nugget and the DGE have brought about an entertaining and satisfactory experience to the New Jersey iGaming sector.
Thomas Winter, vice president of Golden Nugget, commented that their initial major project with NYX is a success, what with both teams working hard. Winter is grateful to the AAA NYX team as they went beyond great expectations in delivering their top-rate platform for New Jersey gamers. With Golden Nugget’s brand new website and mobile applications, a whole new level of user experience is anticipated. After only three days of going live, Golden Nugget has already reached all-time high figures in terms of active players and revenue.