Free-to-play Burlingame, California social games developer, PlayStudios, announces the launch of their newest app, myVEGAS Blackjack. The latest product follows the success of their flagship free to play app myVEGAS slots which the developers looked at to find out what worked so well with it’s release and bring the same experience to table game players looking for the Blackjack experience. Like the myVEGAS slot app, players will be able to redeem their loyalty points in exchange for real rewards via their MGM partnership including entertainment, meals, casino, and rooms rewards.
myVEGAS Blackjack is available now from Apple’s App Store, Google Play for Android devices, and Amazon.com. There are innovative and interesting characters, a night time background, and features including the Bold Play Meter, Game Variations, and Collectible Items. Players can choose their table theme based on a variety of MGM Resorts brands which include such properties as MGM Grand, Mirage, Aria, Bellagio, and Excalibur. Speaking at the G2E conference in Las Vegas, Monty Kerr of PlayStudios suggests that currently 65% of players myVEGAS sends to MGM are new to MGM or haven’t visited MGM in past 18 months. What’s even more astounding is 80% of the monetized myVEGAS customers they had 2 years ago were active this month. This shows how effective the myVEGAS free to play social mobile app is.
CEO of PlayStudios, Andrew Pascal, said in a statement, “Blackjack is one of the most popular casino games, and with no breakout app in the blackjack genre, we identified this opportunity to create a category-defining product. Our team took a serious look at what worked well within our mobile myVEGAS Slots app, and we asked our players what they most enjoyed about the traditional Blackjack gaming experience. In the end, we discovered some great opportunities for innovation, and those insights drove the development of myVEGAS Blackjack. We’re confident that the final product will appeal to the casual and sophisticated table gamers as well as our established slot players.”
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