Malta-based LeoVegas Mobile Casino had talked about pushing their UK licensed mobile casino via a television ad campaign and true to their word, they have now gone live with a 30 second “King of Mobile” TV spot to push their marketing efforts in the UK. The ad will be live on both UK terrestrial and satellite channels. The ad of course features Leo “The King of Mobile” as the fancy dressed Lion mascot grabbing the attention of passerby’s while walking to the barber shop for a blow dry.
To mark their one year anniversary doing business in the UK and the launch of their marketing campaign, LeoVegas have really spiced things up by releasing 1000 helium balloons into the air with 200 containing real £5 bank notes! In an effort to go viral with such a unique idea, they’ve asked lucky recipients of the notes to tweet or share their winnings via social networks. One lucky winner will find £250 in a golden balloon! The balloons are said to be airborne for atleast 15 hours so if you reside in the UK, be on the look out for real money courtesy of LeoVegas Casino!
Commenting on the promotion launch is Shenaly Amin, “LeoVegas.com brings the thrills of the Vegas Strip direct to your mobile and we wanted to extend that even further by giving everyone the chance of finding some extra cash to celebrate our launch.”
Other planned televised ads will be on the horizon as the company tries to gain market share by building brand awareness in a competitive UK market.
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